Areas of Expertise

Digital Product Management

E2E Product Management for App & Web Solutions, API Interfaces, Salesforce/CRM infrastructures, Cloud Services, UX and AI.

Process Automation & Optimisation

Optimising and automating processes to decrease costs and increase efficiency.

Digital Transformation

Technology strategy and leading digital transformation projects in the areas of sales, controlling, finance, real estate and education.

Services

User Research & Requirements Engineering

Designing and developing an enjoyable product for your customers isn´t something you do overnight. Knowing your customers and understand how they behave is key. XYZ Products can help you get a deeper understanding of what your customers desire and translate this into requirements and ultimately develop a vision, executable roadmap and a minimal viable product.

Digital Product Design

Designing and developing digital products is keeping a lot of balls in the air. XYZ supports you with identifying features, differentiators and market needs. With the help of user stories, acceptance criteria, clearly defined requirements and customer journeys we build a roadmap and move the product to development.

UX, CX & Design consultancy

Great products and services evolve due to new technologies and changing user expectations. Customers that love your experience are key to your success: XYZ translates user behaviour, research and customer feedback in executable plans to improve and optimise UX, customer journeys and user funnels.

(Agile) Project management

A great strategy is half the work; success lays in the execution. XYZ are experts in making things happen: setting up project plans, managing product backlogs, managing project streams, stakeholder management and keeping track of project goals - domestically or internationally.

Product Engagement

We can assist you in analysing the experience of your product, talk with actual users and develop an action plan to boost user engagement and reduce churn.

Product vision & Value proposition

Key to a successful product is a value proposition that actually makes the lives of your potential customers easier. We help you identify and analyse market segments, set up user research to pinpoint needs, desires and problems and develop a user centric, benefit driven value proposition and product vision.

Urgent projects, pressing deadlines and in need of an experienced product manager, product owner and/or senior UX- Designer? An interim manager to keep things going? XYZ are delighted to bring our expertise and customer focus to your team and your apps, software, technology, eCommerce or marketing platforms. Let's talk.

CONTACT XYZ

Bart de Bruijn

My excitement and passion for everything that the digital age would bring started in 1996 when I was admitted for the Faculty Interaction Design on the University of Arts Utrecht. I still remember the moment I realised that I am actual able to make people happy with a great customer experience. Since then I have worked on cloud technologies, ink technologies, mobile apps, software, content delivery platforms, marketing platforms, eCommerce services and digital content. During my time at OD2, Nokia and Wacom I was privileged working on impactful products like Nokia Music, Comes With Music, Bamboo Paper, Inkspace, Intuos and Wacom´s software delivery platform. Reaching tens of millions of customers around the globe.

MA, Artscience

Royal Academy of Arts Den Haag

ING BA, Interaction design

University of Arts Utrecht

CSPO, Product Owner/Scrum

Scrum Academy

Prince2 foundation, Project management

Serview

Friends & Partners

"In 2019 we asked Bart to organize a couple of workshops. The main intention was to make the project processes between Productmanagement and software developer more efficient. In 2020 we assigned Bart to advise us in improving existing features. He also managed the re-design of our leading learning platform from the first beginning up to it’s launch. He brought this complex project to the finish line successfully in an incredible pace and high quality. We were especially happy with Bart bringing the different internal stakeholders together and making sure everybody is heard." Dr. Annette HermannsHead of Digital Learning SolutionsWestermann Gruppe

"Working together with Bart means having a reliable partner on the side. I enjoy working with Bart because of his valuable knowledge on Product Marketing and UX Design. His views and considerations on topics always go beyond and include all aspects as a whole. He is very experienced pulling product, design, UX and customer needs together. Bart is a good project manager who's focus stays on the customer needs. He keeps calm when thinks go frantic and is a wonderful and helpful team member. I very much enjoy working with Bart. He is always approachable, fun, open for discussions and a very good listener." Alex HolderSenior Brand Environment ManagerWacom

"Bart has an extensive knowledge in digital matters, and both music and digital industry developments. He has a great sense for 'coolness' when it comes to marketing and promotion campaigns, keeping the consumer as a focus. He works in a professional, organized way and always keeps the bigger picture in mind. With a big passion for music and a positive attitude, Bart is a great colleague, and as a manager he is a teambuilder and great motivator!" Carolien BastiaansSales & MarketingDigimarc

"... Bart´s background in Interaction Design and User Experience helps him understand abstract technical concepts and product ideas with ease, and he is able to translate them into successful positionings, strategies, marketing programs, stories and marketing messages/assets..." Tobias HesselmanProduct & UX consultant360 products